What is Vintage fashion and why follow it

Posted by Sergio García on

The vintage fashion It is the clothing manufactured in the 70s, 80s or 90s and that maintains the quality with which it was manufactured before. The demand for vintage clothing has grown non-stop in recent years, in stores, flea markets and even the internet. And, in addition, it is expected that it will not stop growing in the next years .

Previously, in the world of fashion, there were two seasons and sales at the end of them. Currently, they produce clothes every week, also known as "Fast Fashion" . It is usually new clothes of lower quality and cheaper so that customers do not stop buying.

This way of buying and selling clothes is an unsustainable consumption that only benefits the big companies that prevail in this “Fast Fashion”. Increasingly, vintage fashion is going gaining ground due to the contamination problems that this produces. Due to the production methods of a few decades ago, vintage clothing has much better quality than the current one, since it was made to be preserved over the years.

The best thing about vintage clothing is that, normally, there is only one unit of that style and you will hardly ever find another person wearing the same garment as you at the same time. This is what makes it special and different. If we follow the "Fast Fashion" fashion, it will be more than likely that we will find ourselves on the street with someone else wearing the same clothes as you.

Currently, you do not need to look for markets or second-hand stores in your city. For a few years now you can buy vintage clothing online at stores like Vintage Impala . Specialized in vintage brand urban clothing, it puts Nike, Adidas, The North Face, Lacoste, Burberry, etc. garments just one click away from its followers. Apart from all kinds of sportswear or the well-known “crazy jackets”.

Some stores also want to give you a second opportunity to those garments that are no longer in perfect condition, but that still have a lot of aesthetic value. They usually have a special category, where all the products are at a reduced price, but they usually contain some defect such as a stain or hole, or even a missing button.

Second-hand products have become very popular on social networks, where content creators imitate celebrities “hauls” , but instead of showing new clothes, they show what they find in vintage stores.

The generation of people born in the late 1990s and early 2000s, also known as Generation Z, is the one that buys the most second-hand clothes, thanks to their increasing environmental awareness when it comes to to buy. In addition, they have successfully destigmatize the second-hand purchase , showing that buying second-hand clothes means fighting for ideals, sustainability and the future of the planet.

We cannot trust clothing that looks vintage but is actually recently produced. This is known as vintage clothing and there are already large companies reproducing it. It is also produced to be used and thrown away, and does not have anywhere near the quality and durability of original vintage clothing.

According to several studies, "Fast Fashion" will see its popularity in the fashion market reduced due to the rise of recycled clothing in the near future, as more and more people become aware of a responsible way of consuming clothes. It is always better to buy fewer and better quality clothes than to continue consuming disposable clothes. There is no doubt that vintage fashion is a way to have a unique and special style that is not only fashionable, but also sustainable.

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